Drive and Shine
Alchemist is a company specializing in covering or decorating cars and cars' rooftops in pure 24-carat gold leaf.
This London-based company is run by Jacques Blanc, a former French art director whose acclaimed advertising campaigns in Paris include beauty, fashion and car manufacturers.
Alchemist uses a newly patented process to cover the car with gold, and it takes its team of specialist gilders about a week to complete a rooftop.
The roof is first polished to provide a shiny surface for the gold leaf to reflect. Skilled craftsmen then place individual gold leaves onto a layer of a special base. Finally an invisible shield is laid down to make the surface scratch-proof – and impossible to pick off.
Gold is not affected by air, heat, moisture or oxygen, and so is well-suited to car rooftops.
As a rooftop provides a symbolic protection, it is suitable for such an attention.
Each roof is signed, numbered and a certificate of authenticity is supplied, along with a guarantee.
If you're determined to go one better you could opt for gemstones set into the gold leaf – or choose a precious film of platinum or palladium.
International publications / media, including Time magazine (see Press) have published articles highlighting these golden rooftops.
For more information, please contact:
Jacques Blanc,
JacquesBlanc Ltd
219 Kensington High Street , London W8 6BD
tel: 0794 2670 376
int: +44 794 2670 376
fax: +44 207 3730 352
A renowned French art director,
Jacques Blanc was famed in Paris
for his work on advertising campaigns for clients
such as L'Oreal, Hugo Boss and Mercedes.
Jacques Blanc has now moved to London and founded 'Alchemist',
a company that specialises in covering cars and car rooftops with 24 carat gold, palladium or platinum.
Alchemist can also decorate other items, such as laptops, in gold.
